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MedTech Commercial Leaders Forum USA
Princeton - New Jersey - November 6-8, 2017Presentation
Preparing commercial teams to demonstrate value, not features
Related topics:
MedTech, USA, Commercial
Availability: FREE
- More professional purchasers and decision makers need a different approach
- Why price is not the priority for providers (even though it seems so)
- Developing the value message: Quantifying benefits
- Roadmap to preparing commercial teams to use value to justify price
- Best practices from real case studies
Speaker
Ernesto M. Nogueira
Managing Director
ValueConnected