This 3-day senior-level networking event offers the perfect platform to learn today and tomorrow’s best practices in sales, marketing and market access for medical devices across many challenging Global environments, with a focus on USA but also covering Europe & Large Emerging Markets. This is the “must-attend” event for those looking to achieve long-term commercial success for their medical device products.

Download agenda here for complete speaker list

Policy Makers, Payers & HTA Agencies

Vice President and National Medical Director
Aetna

Director - Corporate Development & Innovation Managing Director,
Strategic Innovation Portfolio
Independence Blue Cross

President and CEO 
INESSS (National Institute for Excellence in Health and Social
Services)

Senior Medical Director
Blue Cross Blue Shield of North Carolina

Vice President
New Jersey Association of Health Plans

Executive Director
Blue Cross and Blue Shield Association

Director of HealthCare MBA & Professor of Health Economics, 
Baldwin Wallace University
Of-Counsel for
Baker Hostetler, LLP

 

MedTech Industry Experts

Vice President, Payment and Health Care
Delivery Policy, AdvaMed​

Vice President, Health Economics and Reimbursement
ImpediMed

Vice President, Healthcare Economics, Policy & Reimbursement
EndoGastric Solutions

Vice President of Marketing, Diagnostics
SomaLogic

Executive VP, General Manager North America
Hocoma

Vice President of Sales
Vascular Insights, LLC

Marketing Director, Complex Spine and Orthopedics
Medtronic

Associate Vice President- IDM (Indianapolis Device Manufacturing)
Eli Lilly

Vice President of Sales
Orthofix

Vice President, National Accounts and Global Pricing
K2M

Vice President and General Manager International
RTI Surgical

East Region Vice President
MicroPort

VP Digital Transformation
GN Hearing

Senior Director, Corporate Marketing
EndoGastric Solutions

VP of Marketing and Sales
Medica Corporation

Director of Marketing
Omni-Guide Surgical

Vice President, Marketing,
Pentec Health

Vice President, Corporate Media Relations
Henry Schein, Inc.

Head of Marketing Programs
Philips Diagnostic Imaging

Vice President of International Sales & Marketing
Vascular Insights, LLC

Regional Sales Director
Zimmer-Biomet

Vice President, Global Reimbursement & Chief Compliance Officer,
Galil Medical Inc., (BTG International group company)

 

Independent Researchers

Director, Biomarker Discovery Program
Mayo Clinic

Managing Director
RAND Corporation

 

Technology Companies

Vice President and Chief Medical Officer
Qualcomm Life ​

 

Expert Solution Providers 

Managing Director
ValueConnected

Download agenda here for complete speaker list

Senior representatives of medical device companies involved in:

• Commercial operations & strategy, sales & sales force effectiveness, strategic & operational marketing,multi-channel marketing, digital & online marketing, competitive & business intelligence, customer data analytics, business unit managers, distributor management, regional & general managers.

• Market access, pricing & reimbursement executives, health economists & payer relations.

• National accounts, Corporate accounts, Health systems executives.

• Chief strategy officer, chief strategy officer & chief operations officer, customer excellence & senior executives, customer training & Education, clinical training, clinical education, professional education, global education & training, medical education, field clinical services, nurse education & training, PACE – professional affairs & clinical education, scientific & medical affairs, customer relationship management, stakeholder relations.

 

 

• Discussing current and future trends in patient access, health economics, health technology assessment and market access across various product types in North America.

• Assessing the impact that changing public and patient expectations, socio-demographic changes, disease patterns and advancements in scientific knowledge have on the medical device sector.

• Analyzing possible implications of health care reform and new payment models for the medical device value proposition and strategies for gaining market access.

• Assessing market coverage hurdles: From CPT code application to market access and reimbursement.

• Learning about new and innovative reimbursement models & outcome-based reimbursement feasibility for devices.

• Discussing risk-sharing arrangements between manufacturers and payers that hold theoretical promise to ensure access for new and innovative products.

 

Speaker List - Day 1

Director of HealthCare MBA & Professor of Health Economics
Baldwin Wallace University, Of-Counsel for Baker Hostetler, LLP

Director of Health Services and Technology Assessment
INESSS, Canada

Vice President
New Jersey Association of Health Plans

Senior Medical Director
Blue Cross Blue Shield of North Carolina

Director - Corporate Development & Innovation Managing Director, Strategic Innovation Portfolio
Independence Blue Cross

Executive Director
Blue Cross and Blue Shield Association

Vice President,
New Jersey Association of Health Plans

Vice President, Payment and Health Care Delivery Policy,
AdvaMed

Vice President, Health Economics and Reimbursement
ImpediMed

Vice President, Healthcare Economics, Policy & Reimbursement,
EndoGastric Solutions

Vice President, Global Reimbursement & Chief Compliance Officer,
Galil Medical Inc., (BTG International group company)

Vice President and National Medical Director
Aetna

 

• Assessing the future of the Medtech commercial landscape, next generation business practices, the external environment and technologies likely to disrupt healthcare.

• How novel diagnostics are changing the health care value proposition

• Offering real outcome-based, patient solutions rather than products.

• Becoming an essential “partner” integral to healthcare systems vs being merely a supplier.

• Analyzing emerging models in Medtech corporate partnerships – internal as well as external.

• Best practices when developing truly “win-win” outcomes for patients, physicians, payers, providers as well as manufacturers. 

 

Speaker List - Day 2

Vice President and Chief Medical Officer
Qualcomm Life ​

Senior Medical Director
Blue Cross Blue Shield of North Carolina

Managing Director
RAND Corporation

Managing Director
ValueConnected

Executive VP, General Manager North America
Hocoma

Vice President of Sales
Vascular Insights, LLC

Senior Global Marketing Director & Therapy Segment Leader
Medtronic

Head of Marketing Programs
Philips Diagnostic Imaging

Associate Vice President- IDM (Indianapolis Device Manufacturing)
Eli Lilly

Director, Biomarker Discovery Program
Mayo Clinic

Vice President of Marketing, Diagnostics
SomaLogic

• Building & maintaining long-term partnerships with hospital finance & procurement departments, physicians & surgeons and other stakeholders.

• Tailoring your sales approach to key stakeholders for specific device classes.

• Moving away from large sales forces & concentrating on key account management to increase sales force effectiveness.

• Learning how to effectively working in partnership with distributors to achieve win-win performance improvements.

• Training & Implementing “economic selling” in order to demonstrate value to physicians & decision makers.

• Working with novel technologies and apps to enable sales force effectiveness and maximize success.

Speaker List - Stream 1

Vice President of Sales
Orthofix

Regional Sales Director
Zimmer-Biomet

Vice President, National Accounts and Global Pricing
K2M

Vice President of International Sales & Marketing
Vascular Insights, LLC

East Region Vice President,
MicroPort

Vice President and General Manager, International
RTI Surgical

 

 

• Improving brand and product awareness via social media and digital platforms.

• How to truly demonstrate “value” via traditional vs novel marketing tools & strategies.

• Meeting multiple levels of decision-maker needs on limited marketing resources.

• Strategies to communicate & engage physicians and stakeholders with modern online tools & apps.

• Delivering ROI and effectively communicating your product benefits with your customers in an ethical, long-term, mutually-beneficial manner.

• Developing a holistic and integrated digital and multi-channel strategy that seamlessly supports business objectives and improves communication with key customers.

Speaker List - Stream 2

VP Digital Transformation,
GN Hearing

Senior Director, Corporate Marketing
EndoGastric Solutions

VP of Marketing and Sales
Medica Corporation

Director of Marketing
Omni-Guide Surgical

Vice President, Marketing,
Pentec Health

Vice President, Corporate Media Relations
Henry Schein, Inc.

 

This event will provide all delegates the chance to meet one another through our many networking opportunities. With pre-event, mid-morning and mid-afternoon breaks as a standard, this event will also feature a complimentary networking dinner for all participants.

This evening will allow you to meet with our expert speaker panel who represent many stakeholder groups in a less formal setting. Our networking lunches will also allow you plenty of time to meet with your peers and colleagues whilst you refuel through the event.

Here's what previous attendees are saying about Medical Device Commercial Leaders Forum!

“I would like to take the opportunity to applaud you for the successful event last week. I enjoyed the interaction and exchange with people during my session a lot. Keep up the good work and look forward to seeing more similar events organized by you guys in the future!”
Director, Strategic Planning, Europe
Smith & Nephew, Switzerland


“Rich, fruitful event, out of the box presentations, top notch experts in the area of medical devices to network with. This annual forum had it all. I will come back!”
Global Marketing Communication Director & Digital Learning Consultant,
Fresenius Kabi


“The recent Medical Devices Commercial Leaders Forum allowed me to share and understand new and innovative pathways to help reach our goals. The recognition that we all faced similar challenges regardless of products and fields allowed me to share and understand many new approaches and concepts. I have no doubt that success in the future will happen when our customers truly see us as a solution provider.”
Commercial Director, Critical Care EU,
Edwards Lifesciences


“The Medical Device Commercial Leaders Forum was an excellent venue to meet other corporate leaders from medical device companies and learn the most current forms of best practice in each participant’s respective areas of expertise. NextLevel created an excellent platform which engendered the sharing of ideas and exchange of information among the participants. The conference encouraged an open dialogue between sales and marketing professionals across several disciplines. One-on-one meetings therefore evolved naturally which is a phenomenon you don’t see at most conferences today. “
VP, Global Business Development,
POC Medical Systems


“I enjoyed the event very much. The conference was extremely insightful and well worth the time spent! There was a wide diversity of presentations and it was a great networking opportunity. I loved the networking dinner too! I will be interested in participating in future events.”
Director Corporate & Business Strategy,
Boehringer Ingelheim, Germany


“The event was well organized and it was great to hear from a variety of professionals that had unique experiences and ideas to share for others to use in their individual businesses.”
Director of Sales Training and Development
CardioDx, Inc.


“Great job! Loved it and happy to attend again!”  
Vice President, International Sales and Marketing
Stanmore Implants


“I’m impressed with the high level of arrangements. All communications were made well in advance and were selfexplanatory, the program and agenda are punctual. I enjoyed the event and I highly appreciated the topics that raised critical industry questions. I think NextLevel is the best communication platform for industry professionals.”
Head of Municipal Radiology Department
Research & Practical Center of Radiology, Russia

Event Partners

This event is accredited for CPD (Continuing Professional Development) status

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