Enhancing Sales & Marketing Performance for Oncology Therapeutics

Event overview:

This will be the only event looking at „best practice“ approaches to selling and marketing high-value cancer drugs, and working in partnership with generalists and specialists such as oncologists, haematologists radiologists and cancer hospitals to provide real value and to improve patient access. One of the goals, will be to improve seamless coordination between all internal stakeholders in strategic, operational and tactical roles at the global, regional and local level. Such roles would typically include marketing, commercial operations, sales, sales force effectiveness, talent development, training, market access, pricing and reimbursement, product and brand management, as well as oncology medical affairs. As the oncology marketplace is growing rapidly, with a lot of new oncology therapies entering a saturated market, where payers are more risk averse and budget-conscious, many would agree this topic deserves specific and detailed attention and discussion.

Why attend?:

• Understand the complex oncology marketplace, the main commercial drivers and challenges and what is the future outlook.
• Discover what are the most effective strategic and operational marketing, branding and product management strategies, models and techniques specific for this unique therapeutic area.
• Develop a better understanding of best practices in sales force effectiveness, account management and opinion leader mapping, specific to cancer.
• Find out how sales and communications methods are being implemented in the „front-line“ of sales, what works and what no longer does.
• Appreciate how to communicate and provide „real value“ to all customers and stakeholders, from HTA and payers, to specialist prescribers, influencers, as well as the cancer patient themselves.

Who will benefit:

Oncology sales, sales force effectiveness, account management, strategic and operational marketing, brand & product management, oncology business unit heads, commercial operations, business intelligence, CRM from pharma and biotech companies who have products on the market (or near to launch). Global/regional and local level.

Your Prestigious Speaker Panel:

A more detailed list of speakers’ names is available on the downloadable agenda. Please „request event agenda“ below.