2nd Annual Pharmaceutical Risk-Sharing & Value-Based Pricing & Reimbursement Models
There is clearly an increasing need for more innovative pricing and reimbursement agreements to help to balance the often conflicting objectives of pharmaceutical and medical technology manufacturers, payers, health plans, health technology assessment (HTA) & physicians and patients. The industry faces a sustained increase in the cost of healthcare and an ever-increase in the range of expensive drugs and technologies available as potential therapies. In light of this, difficult choices need to be made by payers and HTAs about which products receive funding from increasingly restricted healthcare budgets, especially with often insufficient clinical and real-life evidence available.
In terms of innovative agreements, risk-sharing, pay for performance and value-based schemes are being proposed more often by more manufacturers, in more countries. Such agreements are increasingly being seen as a method in which pharma and medical device companies can obtain HTA approval to finance the drug from limited budgets, but also a strategy to gain a competitive advantage and preferential market access.
Both lifesciences companies and policy-makers are looking to achieve a clearer picture of how risk-sharing and value-based agreements can and do work effectively in the real-world. Many examples of complex agreements exist in practice, whilst many governments and pharma companies have far less experience with such schemes. All stakeholders need answers to important questions such as: What is the definition of risk- sharing and value-based pricing schemes? Are such schemes necessary? What are the alternatives? What successful models exist? How can clear end points and goals be defined? How can we measure performance effectively? How different schemes are being viewed by different stakeholders? Can risk-sharing and value-based agreements bring a competitive advantage to pharma companies?
Why Attend?
- Understand the opportunities, obstacles and challenges in designing and implementing innovative agreements.
- Find out when risk-sharing & value based agreements are required and how they can be designed to satisfy all stakeholders to gain market access.
- Understand whether or not the turbulent macroeconomic environment and healthcare reform will increase payer motivation for flexible agreements.
- Obtain the best and most focused picture of risk-sharing and value-based pricing models today.
- Understand the best ways to communicate value and achieve maximum patient and market access.
- Hear the perspectives of all stakeholder groups: Payers, regulators, insurers, health economists and the pharmaceutical industry.
- Discover how payers are evaluating conditional reimbursement agreements.
- Discover if successful agreements from European and other markets, can be implemented in the USA.
- Challenges in implementing and measuring complex risk-sharing agreements.
- Is risk-sharing worth the risk?
Who should attend?
Pharmaceutical companies:
Vice-Presidents, Directors, Managers involved in: Pricing & Reimbursement, Market Access, Health Economics & Outcomes, Government & Stakeholder Relations, Regulatory Affairs, Medical Affairs, Marketing & Commercial, Therapy Area Heads, Country Managers, Business Unit Heads.
Solution providers & consultants:
CEOs, Business Development, Senior Consultants, Regional Heads.
Independent Academics, Health Economists, Senior Doctors, & Patient Representatives.
Your Prestigious Speaker Panel:
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Payers & Policy Makers
Head of Economic Strategy and Pharmaceutical Policy Italian Medicines Agency – AIFA
Senior Director, AQC Consultative Support Blue Cross Blue Shield of Massachusetts
SVP, Head of Product Management D A K (leading German statutory health insurance)
Head of Health Outcomes NHS Innovations London
Industry Experts
Director General Association of the British Pharmaceutical Industry (ABPI)
Novartis Oncology Region Europe Head Pricing, Health Economics & Outcome Research Novartis Farmaceutica S.A., Spain
Vice President Global Pricing Pharmaceuticals Worldwide Market Access J&J Pharmaceutical Services, L.L.C., USA
Senior Director, Marketing Genomic Health, Inc., USA
Associate Director, Market Access Corporate Health Policy Merck Serono SA, Switzerland
Vice President, Corporate Strategy Celgene Corporation, USA
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Leading Academics
Research Director, Engelberg Center for Health Care Reform The Brookings Institution, USA
Senior Research Fellow Tufts Center for the Study of Drug Development, USA
Professor of Market Access University of Lyon, France
Center for Health Economics and Policy Analysis Department of Clinical Epidemiology and Biostatistics McMaster University, Canada
Experienced Solution Providers
Principal, Market Access and Pricing Lead ZS Associates, USA
Senior Vice President Bridgehead USA Inc.
Vice President Analysis Group, USA
Vice President, US Pricing and Market Access HERON Evidence Development LLC
President Boston Healthcare, USA
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